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Posted On: 19th March 2021

How To Write Great Content For Any Webpage

When you’re staring at a blank page it can be difficult to find the right words. This Get Help article will run through our top tips on how to approach writing great content for any webpage – even if you’re not a wordsmith.

Establish the form and purpose of your content

Are you writing a product description, category page, blog or news article? Once you know what form you’re using, you can start thinking about the purpose of your content.

For instance, if you’re writing a blog about a new brand you have on your eCommerce website the purpose might be to raise awareness of your new collection and hopefully boost sales. Having a sense of purpose gives your content a rigid focus which should make writing the content easier.

Remember your tone of voice!

Whenever you write a piece of content you should think about your tone of voice. Whether your business identity is playful and informal, or professional and informative, you’ll want to try and capture your unique brand identity in your copy. Remember to be consistent.

Write for your audience

Writing for your audience is important. Who are your products and services for? What kind of an audience do you currently have? Your audience is who you need to connect with and win over, so make sure you’re speaking their language.

We’ve all read copy on a website that’s alienated us in one way or another – too much jargon or not enough clarity. When writing try and put yourself in the shoes of your audience.

Optimise for search engines

When writing for the web, you also need to think about how you’re going to optimise your copy for search engines. There are some easy tips to follow, including adding one or two carefully selected keywords into your copy, adding clear headings and making sure you hit the minimum 300 word count for key landing pages and blogs.

Add clear call to actions

If you run an online business every webpage and piece of content should have a clear call to action. This usually involves writing a short piece of copy which encourages your customers to do something. Whether you want them to ‘browse’, ‘shop’, or ‘contact’, call to actions can be added to the end of your product descriptions, category copy, blogs and other key web pages. They should help your customers navigate your website, but also encourage a boost in conversions such as sales or leads.

Get a second opinion

Two heads are definitely better than one. Even professional writers need second opinions on their content. For starters, it’s difficult to spot your own mistakes and while a spellchecker will pick up most errors, these tools are not infallible. Having someone edit your work can also help identify areas for improvement to make your copy even better.

We hope these tips will help you feel more confident about publishing copy that works for your online business.

If you need a little help writing great content for your website, you can always reach out to a digital marketing agency that offers an SEO content writing service.