Our Pinterest Ad management process
Onboarding & expectations
We define primary commercial goals and set transparent expectations for your Pinterest activity, mapping a strategy to ensure we hit agreed-upon milestones.
Inspiration & market research
Our team performs a deep dive into your product offerings and how they fit into the Pinterest ecosystem, analysing industry rivals to ensure your pins capture attention.
Planning & board creation
Building on our research, we develop audience segments and organise boards, planning your pin placements and budget allocation to maximise revenue potential.
Advert copywriting
We produce various iterations of your ad copy to ensure your pins resonate with the search algorithm and include keywords to make your content easily discoverable.
Tracking & analytics
Data remains the foundation of every Pinterest campaign we manage, and our specialists monitor performance to assess exactly how people interact with your pins.
Launch & learn
The moment your Promoted Pins go live, our evaluative phase starts to help us identify the most profitable interests and search terms for your business.
Ongoing monitoring
We oversee Pinterest ad accounts regularly, implementing tactical adjustments and measuring performance against benchmarks to ensure peak efficiency.
Conversion optimisation
We scan your incoming conversions alongside your overall return on ad spend, pivoting your strategy where necessary to reach the right shoppers.
Review & repeat
We evaluate campaign metrics to ensure Pinterest is delivering the results you need, focusing on achieving long-term business targets while providing clear reports.
