Need a personal touch? With advertising in LinkedIn, you have some unique options not available on other social platforms, including the ability to send personalised introductions and messages to your network or wider audience.
You can also use more traditional ad placements, such as sponsored content that appears in people’s news feeds. We recommend this option for businesses with a particular niche, or who work with specific decision-makers.
You can make sure your advertisements are refined by creating audiences based on a number of factors including, location, gender, age, company, education level, work experience, and interests.
You can also use Matched Audiences which automatically finds LinkedIn members that match your current network or website visitors. By refining your targeting, you can make sure your ads are super relevant for your audience, meaning they are more likely to convert.
Like with other pay-per-click campaigns, LinkedIn advertising works through an auction system meaning the amount you’re charged depends on how much you’ve bid for your target audience.
You are also billed based on your chosen objective. For example, if your objective is to increase the number of clicks to your website, you will only be billed each time a user clicks on the link to your site. Finding the best bidding strategy for your business may require trialling different methods.