Our LinkedIn Ad management process
Onboarding & expectations
We begin by establishing your core business goals and setting clear expectations for your LinkedIn ad campaigns. We plan a strategy to ensure we reach the agreed-upon targets for your professional network growth.
Competitor & market research
Our team dives deep into understanding your B2B offerings and where your business sits within the market. We research industry competitors to ensure your professional tone of voice stands out amongst the crowd.
Planning & audience creation
Following our research, we create refined audience sets based on factors such as company, job title, and industry. We plan your LinkedIn ad cost and budget spend carefully to maximise leads.
Advert creation
We develop different variants of your ads, from traditional sponsored content to personalised messages. This involves testing to ensure they appeal to both LinkedIn’s algorithms and actual decision-makers.
Tracking & analytics
Data is the backbone of every successful campaign. Our experts track relevant social metrics alongside your website performance, monitoring exactly how users engage with your professional content.
Launch & learn
Once your ads go live, the learning process begins. We start building engagement immediately, helping the platform’s algorithm determine the best way to reach your specific professional niche.
Ongoing monitoring
We regularly check your LinkedIn campaign and adapt it along the way. By constantly looking at performance against our benchmarks, we ensure your ads continue to perform at their highest potential.
Conversion optimisation
We review the conversions you are receiving together with your return on ad spend. If needed, we alter your campaign strategy to ensure you are reaching the right people at the most efficient cost.
Review & repeat
We regularly review your data, looking at key metrics including conversions, traffic and performance. We subsequently plan the next stages and actions – with everything aligned to your goals.
