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Instagram Marketing Agency

Are you looking to increase your brand awareness, or an eCommerce brand looking to explore new streams of revenue for your exceptional range of products?

Instagram is all about the visuals, so if you think your business can offer visually-appealing content, then we’d definitely recommend you use this platform to your full advantage. Oh, and did we forget to mention that social media marketing can also encourage revenue conversions on your website?

Instagram really does offer some amazing opportunities for businesses and as an experienced Instagram marketing agency, we can help you fine-tune your content and targeting. We can save you the time and hassle of figuring out every dimension of the platform for yourself, as we have years’ of experience working with clients to boost their campaigns and achieve their business goals.

To find out exactly how Instagram could help your business, get in touch with us today for a friendly chat.

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Building Your Strategy
In-Depth Keyword Research

That’s right, Instagram is essentially another search engine! In 2020 users could start searching for content using keywords as opposed to just hashtags and usernames. We undertake thorough keyword and industry research to boost conversions and ensure your content and brand is getting noticed by your target audience.

Brand Identity

When it comes to Instagram, consistency is everything. From ensuring you post at regular and well-timed intervals, to creating content that captures your unique brand identity, it’s important to spend time building a strong brand and message so that your audience can easily recognise your business in a sea of content.

Targeted Adverts

As with other pay-per-click advertising campaigns, Instagram ads need to be thoughtfully structured and managed. From the offset it’s important to identify which Instagram users are most likely to want or need your business. We can help you tailor your campaigns for your target audience and grow your customer base.

Social Media Paid Advertising Peterborough

How Do Instagram Ads Work?

Did you know Instagram is owned by Facebook? This means we can use Facebook Business Manager to manage your Instagram ad campaigns and, even better, upload a Facebook Pixel to your website to track, measure and report on your conversions.

Post Formats

There are a number of different post formats you can use on Instagram, including images, video, reels, and Instagram Stories. A consistent brand identity and attractive visuals are important for ensuring your audience or followers click with your content.

Instagram Shopping

As for Instagram shopping, your options include customisable storefronts, product tags and product detail pages. We can help you make the most of all these features to direct more traffic and conversions to your website.

Paid and Organic

Working With Echo

As a professional Instagram marketing agency, we can work as part of your team to help you achieve your business goals with Instagram.

Whether you want to increase brand awareness, product sales or engagement on your posts, we can help you achieve all of these and more through our expertise in digital marketing.

Our team will get to know your business, tone of voice and motivations. We work together to build a tailor-made content strategy that reflects your personal brand and business goals. Content strategy involves careful planning, management and analysis, and we are always improving and optimising campaigns to gain better results.

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FAQs
What are Instagram Stories?

Instagram Stories are created using images and video and are a great way to share flash sales or new product collections. Once posted, Instagram Stories are only visible for 24 hours.

What are Instagram Reels?

Introduced in 2020, Instagram Reels allows you to create and share short, entertaining video clips.

What’s the difference between Instagram shopping and Instagram advertising?

Instagram advertising allows you to pay to post sponsored content within the platform, whereas Instagram shopping allows you to create a range of browsable shopping features for your business profile.

Does Instagram affect SEO?

While SEO is not a direct ranking factor for Instagram, regularly updated social profiles work hand in hand with SEO and should be considered part of a successful marketing strategy.

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