Our Facebook Ad management process
Onboarding & expectations
We define primary commercial goals and set transparent expectations for your Facebook activity. We map a strategy to ensure we hit agreed-upon milestones for your brand’s digital growth.
Competitor & market research
Our team performs a deep dive into your product offerings and your specific position within the consumer market. We analyse industry rivals to ensure your creative content captures attention and stands out.
Planning & audience creation
We research and develop audience segments based on demographics, lifestyle, and interests. We organise your ad placements and budget allocation to maximise total revenue potential.
Advert creation
Our design team creates various ad iterations – from eye-catching static imagery to immersive video content. We test to ensure they resonate with the algorithm and your customers.
Tracking & analytics
Data remains the foundation of every campaign we manage. Our specialists monitor social signals alongside your site’s performance, assessing exactly how people interact with your brand’s digital presence.
Launch & learn
The moment your campaigns go live, our evaluative phase starts. We generate engagement, which assists the platform’s machine learning in identifying the most profitable niche for your business.
Ongoing monitoring
We oversee Facebook accounts regularly, implementing adjustments. By measuring performance against benchmarks, we ensure your adverts consistently operate at peak efficiency.
Conversion optimisation
We scan your incoming conversions alongside your overall return on ad spend. Where necessary, we pivot your tactical approach to ensure you reach the right shoppers at the most competitive price.
Review & repeat
We evaluate your Facebook campaign metrics to ensure maximum results. We focus on achieving your long-term business targets and provide clear, jargon-free reports on your ongoing progress.
