Social Media Advertising (SMA)

We’ll establish your business goals and set clear expectations for your SMA campaign, also planning our longer-term strategy to ensure we reach the agreed goals.

Our team will dive into understanding your products or services, and where your business sits in the market. We’ll research competitors and your industry too.

Following competitor and market research, we’ll create an audience set that works for your business, planning your ads and budget spend in order to maximise results.

Our team will create different variants of your ads – altering anything from colour or wording to images! We test many ads to appeal to algorithms and actual people!

Data is the backbone of any campaign – our experts track the relevant social platforms, alongside your website – looking at interest and engagement.

Exciting times, your ads will go live and the learning process begins. We’ll start to build engagement to help the algorithm determine who sees your ads.

We’ll check your social media campaign daily and constantly adapt it along the way, looking at campaign performance against the benchmarks set.

We’ll review the conversions you’re getting, together with the return on ad spend your campaign is reaching, and alter your campaign as needed.

We constantly review the performance of your campaign, ensuring each platform is performing well and working towards meeting your overall objectives.