Our Paid Social
Strategy
Onboarding/expectations
We’ll establish your business goals and set clear expectations for your paid social media advertising campaigns, also planning our longer-term strategy to ensure we reach the agreed goals.
Competitor/market research
Our team will dive into understanding your products or services, and where your business sits in the market. We’ll research competitors and your industry too.
Planning & audience creation
Following competitor and market research, we’ll create an audience set that works for your business, planning your ads and budget spend in order to maximise results.
Advert Creation
Our team will create different variants of your ads – altering anything from colour or wording to images! We test many ads to appeal to algorithms and actual people!
Tracking
Data is the backbone of any campaign – our experts track the relevant social platforms, alongside your website – looking at interest and engagement.
Launch & Learn
Exciting times, your ads will go live and the learning process begins. We’ll start to build engagement to help the algorithm determine who sees your ads.
Ongoing Monitoring
We’ll check your social media campaign daily and constantly adapt it along the way, looking at campaign performance against the benchmarks set.
Conversion
We’ll review the conversions you’re getting, together with the return on ad spend your campaign is reaching, and alter your campaign as needed.
Review & Repeat
We constantly review the performance of your campaign, ensuring each platform is performing well and working towards meeting your overall objectives.
