Having a digital marketing strategy in place allows online users to find your website when they are searching for your products or services. Although having a great website design will help improve your visitor’s online experience, an SEO strategy will help build your audience and allow your business to be found ahead of your competitors.
Every business is different, which is why our team of digital marketing specialists in Peterborough offer a fully bespoke digital marketing service tailored to your business’s goals. Our campaigns allow you to gain brand awareness, traffic and increased sales. We always develop and maintain a close relationship with each and every one of our clients. We’ll get to know your organisation/business in detail so we can develop the very best digital marketing strategy.
The first step in a SEO campaign is the analysis of your current website, competitors and the business sector that the campaign will be targeting. We will also spend time with your business so that we can become familiar with your industry. Once the initial consultation and analysis are completed we will define and agree on a list of keywords that we will be targeting.
Once we have identified the keywords we will target for your campaign, we will begin the optimisation of your website. This will include creating and altering your Meta Titles, Meta descriptions, headings, URL structure and page copy. Our content writers will ensure your website includes high quality, unique and optimised content which will help improve your search engine rankings and increase online visitors.
As part of the on-going work, we will update your website regularly with unique content and continue to make improvements to your website that will benefit your page rank. Our improvements include creating additional landing pages, increasing website speed and supercharging your conversion rate. Once we’ve hit our goals, we’ll review our strategy and plan how we can take your website and business to the next level.
Starting with an initial analysis of your website, we will identify key areas of improvements and introduce trusted methods to track your website’s performance. After our initial analysis, we will devise a digital marketing plan to improve your websites organic Google rankings. We only use a series of tried and tested white hat techniques, working with full transparency so you know exactly what work we are doing and how it will help your rankings.
We can provide SEO services to businesses of all sizes, sectors and locations from local businesses in Peterborough, Cambridgeshire and London to international organisations. Whether you’re a new business that needs help building a client or customer base, you’re a successful business looking to grow or have you suffered a Google penalty and in need of SEO recovery, our SEO specialists in Peterborough can help your business thrive.
Sadly, SEO is not a button that can just be ‘turned on’ to see instant results. Generally, you will start seeing the benefits after 3 - 6 months but depending on your campaign goals, industry and competition, it can take much longer.
How long is a piece of string? On top of SEO taking time to build results, your competitors are also playing the long game. SEO is ongoing, continuously building you more traffic and consequently, more conversions as time goes on.
The way we report on results is completely tailored to you! Whether you love data or prefer to have a chat, you will receive a monthly report with a breakdown of data, have live access to your keyword rankings and be in regular contact with our team.
Do you need help with your website or online presence? Take a moment to get in touch and we’ll get back to you with our suggested action plan.
