The first step in a SEO campaign is the analysis of your current website, competitors and the business sector that the campaign will be targeting. We will also spend time with your business so that we can become familiar with your industry. Once the initial consultation and analysis are completed we will define and agree on a list of keywords that we will be targeting.
Once we have identified the keywords we will target for your campaign, we will begin the optimisation of your website. This will include creating and altering your Meta Titles, Meta descriptions, headings, URL structure and page copy. Our content writers will ensure your website includes high quality, unique and optimised content which will help improve your search engine rankings and increase online visitors.
As part of the on-going work, we will update your website regularly with unique content and continue to make improvements to your website that will benefit your page rank. Our improvements include creating additional landing pages, increasing website speed and supercharging your conversion rate. Once we’ve hit our goals, we’ll review our strategy and plan how we can take your website and business to the next level.