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Our agency has specialists who can help get your ads converting. We build custom PPC campaigns for local, national and international businesses looking to stand out in a crowded market.
The biggest fear for any business exploring PPC ads is the risk of spending without any returns.
We create assets that are vetted by our graphic designers and content specialists. From there, our Peterborough-based PPC specialists work their magic to ensure the ads are seen by the right people, in the right places, at the right time.
We choose the best keywords and eliminate all the wrong ones, so not a drop of your budget goes to waste. If you don’t have the time, resources or expertise to do this yourself, we’re always happy to help and we’ll feel like an extended part of your team in no time.
We’ve been crafting high-converting PPC campaigns since 2012 and continually push for results. Our PPC agency in Peterborough has been awarded over 150 5-star reviews. We focus on results and offer more than healthy ad campaigns.
Local and global expertise
We have experience handling budgets for campaigns that run locally, nationally and internationally. Wherever your business is based, or wherever your customers are based, we can make your ads more visible.
We speak to Google
You don’t have time to speak to the platforms that host your ads. They can be difficult to get hold of (we’re talking from experience). That’s where our ability to liaise with Google, Microsoft and Meta comes in handy.
We keep up with PPC trends
Google, and other ad platforms, can sneak through changes. That’s where our team becomes invaluable. We never let an update that could impact your campaigns slip our notice.
Proven results
To give a taste of what we can achieve, we delivered a 769% increase in ROAS for a Peterborough-based tile supplier. To see the results we’ve generated, check out our PPC case studies.
Conversion focussed
We have our eyes on the prize from day one. We regularly discuss your goals and which products or services matter the most to your business. From there, we craft campaigns to help you grow.
Efficient PPC delivery
Since our beginnings in 2012, we’ve pushed for reliable, efficient delivery of PPC campaigns that move the needle for our clients. We chase for high-quality results as fast as possible.
PPC automation experts
Automated PPC campaigns may look like a dream scenario where you can press a few buttons and make lots of money. However, as our specialists can vouch for, automation has its limits and still requires an expert’s input.
Cost-effective campaigns
We offer cost-effective agency support and only recommend you increase your budget if we’re confident that would move the needle to help you reach your targets.
Peterborough-based team
We have an accessible, friendly team of PPC specialists on hand to help. If you’re based in or near Peterborough, we can welcome you to our office for a catch-up. Refreshments are on us!
For this Huntingdon-based ecommerce business, we implemented a dual-channel strategy that balanced long-term SEO with high-impact PPC. By focusing on high-intent retargeting and a granular product-led Google Ads structure, we generated £98,500 in revenue from PPC alone within just six months. This approach secured a 7,222% average ROAS, ensuring that every pound of ad spend contributed to the brand's 34% YoY revenue increase.
We scaled our own ecommerce project from a local side venture for our Peterborough team, into a multinational industry leader. By executing a multi-channel digital marketing campaign, we transitioned the business to generate millions in revenue. This strategic expansion established a dominant international footprint, proving that local roots can achieve global dominance through data-driven digital growth.
For this Whittlesey-based distributor, we engineered a digital strategy designed to maximise margins. While we built massive topical authority for SEO, we used PPC to capture high-value ecommerce intent, with paid media campaigns and a hands on approach resulting in a 30% rise in total revenue from their website.
Implementing a multi-channel approach, we integrated sophisticated retargeting layers into the existing PPC campaigns to maximise re-engagement for this Peterborough provider. We successfully increased the overall conversion rate of all paid traffic while reducing the cost per acquisition. This targeted approach ensures that the marketing budget is focused on the users most likely to complete a booking.
We engineered a multi-national digital strategy to launch this local manufacturer into the US and European markets. Through localised optimisation and precision targeting, we achieved a 25% boost in total revenue. This complex international rollout didn't just increase visibility; it transformed their bottom line.
We transformed the digital performance of this Cambridge-based manufacturer, helping them take on national retail giants. Our refined PPC strategy delivered a massive 4,405% ROAS, while our integrated SEO approach drove a 276% surge in organic sessions. By targeting high-volume keywords and optimising for conversions, we didn't just increase traffic, we transformed their revenue.
Cut Price Tiles wanted to expand their ecommerce revenue while maintaining footfall to their physical showrooms. However, they faced a significant challenge in tracing store purchases back to digital spend.
We stepped in and delivered a 769% increase in PPC ROAS (Return on Ad Spend) and a 22% boost in paid search traffic.
How did we do this?
We completely restructured their Google Ads account to focus on national awareness and sample orders. By targeting local PPC strategies to ensure their brick-and-mortar stores continued to thrive.
The PPC ads market can be a tough one to crack. The rules keep changing. What got visibility online 10 years ago, or even one year ago, is very different to today. And, that’s not to mention that customer demands and expectations are always changing.
Oh, and we haven’t even mentioned your competitors, of which there may be many. With our collaborative team of experts, we can deep dive into your business sector, get to know your challenges and help you become the go-to site for your local (or far-reaching) customer base.
By tailoring your PPC strategy, your business should receive a healthier ROAS.
You’ve got the inventory; we’ve got the roadmap to sell it. By syncing with your sales data and budget, we craft high-performance ecommerce ad campaigns that get your products in front of the right shoppers, securing a robust ROI for your online store.
Search Ads
We build precision-targeted ads that appear exactly when your customers are looking for you. Whether you're targeting 'services in Peterborough' or specific industry keywords, our ads bypass the noise to deliver instant, high-intent traffic.
Programmitic Advertising
Leverage the power of automation. Using real-time bidding and advanced algorithms, we expand your brand’s reach far beyond search engines, placing your ads in prime positions across the web to find your ideal audience wherever they browse.
Google Ads Specialists
As a dedicated Google Partner, we know the platform inside out. We analyse your market fit and build a custom strategy designed to maximise your visibility on the world's most popular search engine, ensuring every penny of your ad spend works toward a healthy return.
Display Advertising
Capture attention with visual storytelling. We use the Google Display Network (including YouTube) to showcase your brand through strong, engaging imagery. It’s the perfect way to build solid brand awareness across Cambridgeshire and beyond.
Remarketing Campaigns
Don't let 'window shoppers' disappear. We implement smart remarketing strategies to stay top-of-mind for users who have already visited your site, nudging them back with tailored messaging that turns 'just looking' into a confirmed conversion.
B2B PPC Agency
Selling to other businesses requires a different strategy. As a specialist B2B agency, we refine your targeting to reach decision-makers. We focus on solving their specific pain points, ensuring your lead generation is both high-quality and cost-effective.
Google Shopping
Let your products do the talking. Our Shopping campaigns display your product images, prices, and ratings directly in the search results. We help Peterborough retailers optimise their feeds to achieve a significant Return on Ad Spend (ROAS).
Microsoft Advertising
Don't overlook the true value of using Bing. With typically lower competition and a lower Cost Per Click (CPC) than Google, Microsoft Ads allow us to capture a unique segment of your market, which often results in highly efficient conversions.
Having worked with Echo Web Solutions for two years I can't recommend them enough! They have worked absolute magic on our website, increasing traffic to the website through excellent SEO management from the team especially Laurissa and Leah.
— Lorra PizzoStars Day Nurseries, Peterborough
We contacted Echo for the marketing of our brokerage services and other areas of our business, and we couldn’t be more impressed. Our brochures, in particular, turned out exceptionally well. Thank you, Echo.
— Jaime WalkerJunction 17 Cars, Peterborough
Echo have been providing us with support and management of our PPC and SEO. We have seen significant increases to the ranking of the keywords that we selected, and we expect this will continue with their help.
— Austen MooreIgnite Technology, Cambourne
We have been using Echo Web Solutions for many years and the results have been amazing! We receive help with our PPC, Google Ads, Social Media Advertising and SEO work and all help us to see results.
— Tierney NormanProGreen, Orton Southgate
I have been using Echo for over a year, and I would highly recommend them for the services. There knowledge in the Google and social media ads have been so useful.
— Daniel FlattCut Price Tiles, Peterborough
Echo Web Solutions have transformed our business and delivered everything they promised. I can thoroughly recommend them for web site design and SEO.
— Patrick HuntGo Go Go Intensive Ltd, Peterborough
We have used Echo web for around 10 years now for our website. Couldn’t fault them and wouldn’t use anyone else. Always fantastic service. Thank you
— Jeanette BrownCambridge Car Solutions, Soham
Echo has provided us with great customer service and structure through the building of our new website. We have seen an increase in attraction and sales already. We look forward to building our relationship.
— Oscar SterlingOBP Motorsport, Ramsey Heights
We have used the team at Echo for our SEO and online marketing for several years and have trust in there capabilities. There work keeps a steady flow of new leads coming in. I would not hesitate in recommending them.
— Adam QuantNJ Pacey, Spalding
We have used Echo for a couple of years now, and they have continued to impress us on their work and communication skills. We would highly recommend them to any business looking to increase profits and increase overall brand value.
As one of the region’s most established PPC agencies in Peterborough, we combine a results-driven approach with high-quality, technical expertise. Our team of specialists build high-performance PPC campaigns designed for growth.
We provide regular maintenance on your campaigns to ensure everything is healthy and make tweaks as and when required to ensure they continue to bring results.
Everything is communicated with jargon-free, clear updates and always relates back to your KPIs and business goals.
Contact our local Peterborough team to discuss your PPC requirements, and we'll help you find the best solution to meet your business goals.
Our headquarters is situated on Commerce Road, within Lynch Wood Business Park, just 5 minutes away from the East of England Showground.
We’re located near the A1, offering excellent transport links for those visiting from the City Centre or surrounding areas such as Werrington or Fletton.
We’re open Monday to Friday from 8:30 AM to 5:30 PM, and you can always call us at 01733 839 839- if you need directions, want to book a meeting or simply find out how we can help with your PPC requirements.
Whether you're based in nearby areas such as Hampton, Orton, or further afield, our team is ready to welcome you to our workspace.
Yes, you’ll have a dedicated account manager as soon as you begin working with Echo. Forget having to jump through hoops for communication, you’ll have a single point of contact right here in our Peterborough office. They don't just know Google Ads; they know the local landscape and understand exactly how your customers search and shop.
How often will you check our campaigns?
We actively manage your budget. Our team is relentless in execution, from daily bid management and A/B split testing to negative keyword adding, ensuring your ads only show up for the most profitable searches.
Can you create new landing pages built for our PPC campaigns?
Yes! With our specialist content writing team, we can create new landing pages for your PPC campaigns. These will look professional and be optimised for your ads.
Do you help with suspended PPC accounts?
Yes, we know there is nothing more annoying than getting an email notification telling you that your PPC account has been suspended. That means you can’t generate revenue and will lose time diagnosing the problem. With our team at hand, we can support your account recovery as soon as the suspended notification comes through. That means you don’t have to worry about fixing anything from your side.
How long until I see results from PPC in Peterborough?
While your ads can go live and start driving traffic within hours, generally the first month is dedicated to gathering data and identifying which Peterborough-specific keywords are converting. To see meaningful results, the 'learning phase' usually takes 2-4 weeks with best performance often achieved once refinement is made within 3 months.
How long is a typical PPC campaign?
PPC isn't a project to set and simply forget; it’s an ongoing engine for growth. Most of our clients run evergreen campaigns that stay active year-round to maintain a steady flow of leads. However, we also manage short-term campaigns (typically 1–3 months) for seasonal promotions, product launches, or specific local events in the Cambridgeshire area.
How does your PPC agency track and report on campaign results?
Transparency is our priority. We provide customised monthly reports that break down the metrics in a simple way that actually matter: conversions, cost-per-lead, and total revenue. We use industry-leading tools like Google Analytics 4 and Looker Studio to track the user journey from the first click on your ad to the final sale on your website. Everything we do is aligned with your business goals.
How much do PPC services cost?
PPC costs consist of two parts: your Ad Spend (paid directly to platforms like Google) and our Management Fee, a monthly retainer, to ensure your campaign is set up and high-converting. If you decide to find out more about our PPC services, we will run through your requirements and provide a transparent quote upfront so there are never any hidden surprises, and we don't have long term contracts.
Why choose a local Peterborough PPC agency?
Choosing a local partner means you get more than just a digital service - you get a neighbour who understands the local landscape. We know the difference between targeting Hampton and the City Centre, and we can meet you face-to-face at our office on Lynch Wood Business Park, to discuss your requirements and how we can help you increase revenue and improve your online presence. We always take a deep dive into your business, location, and competitors to ensure your goals are aligned with your campaigns.
No fuss, no jargon. We take a personal approach to deliver you a
results-driven strategy to help your business thrive online.
No fuss, no jargon. We take a personal approach to deliver you a
results-driven strategy to help your business thrive online.
