How can Google Ads help your business?
The instant impact of pay-per-click campaigns, such as Google Ads, can be very attractive for businesses who are looking to place their services or products right in front of their target audience.
Whether you want to increase traffic to your website, receive more telephone enquiries, or encourage more visitors to your brick-and-mortar store, there is a range of features to match your objectives.
You’ll only pay when someone clicks on one of your ads, though some keywords will be more expensive than others depending on how competitive they are. Importantly, you can set a cap on your budget and pause an ad campaign whenever you like, putting you in control of your ad spend.
The not-so-secret ingredient for any successful ad campaign is in-depth keyword research and planning, which can often be neglected and leave your campaign spending without receiving any return on your investment. With careful keyword and audience targeting, you should receive more traffic and, hopefully, more conversions on your website.