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Google Ads Services

As one of the key players in pay-per-click advertising, Google Ads showcases your website by placing you directly in front of customers at the right time

Do you want to set up paid advertising for your business but have no idea where to start? Are your Google Ad campaigns not performing as well as you would like? If you’ve answered yes to either of these questions, then you’ve definitely come to the right place.

Whether you’re a restaurant that wants local people to check out your tasty new menu, or you’re an eCommerce business who’s looking to expand their sales overseas – Google Ads is the perfect way to achieve these goals with their specific targeting options which includes local, national and international audiences across multiple devices. If you’re not sure who you should be targeting and how, Echo can point you in the right direction.

Speak to us today to discuss our Google Ads services, or read below to get a better idea of how we can help.

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How can Google Ads help your business?

The instant impact of pay-per-click campaigns, such as Google Ads, can be very attractive for businesses who are looking to place their services or products right in front of their target audience.

Whether you want to increase traffic to your website, receive more telephone enquiries, or encourage more visitors to your brick-and-mortar store, there is a range of features to match your objectives.

Cost

You’ll only pay when someone clicks on one of your ads, though some keywords will be more expensive than others depending on how competitive they are. Importantly, you can set a cap on your budget and pause an ad campaign whenever you like, putting you in control of your ad spend.

Targeting

The not-so-secret ingredient for any successful ad campaign is in-depth keyword research and planning, which can often be neglected and leave your campaign spending without receiving any return on your investment. With careful keyword and audience targeting, you should receive more traffic and, hopefully, more conversions on your website.

Choosing your campaign

Search Network Campaigns

These text-based ads are shown on Google Search results pages when someone searches for a product or service matching a keyword you have targeted. These are often displayed right at the top of the page, before organic listings. Search network campaigns are perfect for businesses who want to get their name out there and appear at the top of a search engine results page.

Shopping Campaigns

One of the most popular types of Google ad campaign, Shopping Campaigns are designed to show off your products to potential customers. These allow you to show your product image, name, price and reviews all within the search results before users click onto your website.

Display Network or Video Campaigns

Usually displayed as an image, these ads appear across a range of websites and apps that your customers visit. These can be great for all business sizes to increase brand awareness as well as a way to retarget customers

Many times businesses choose terms that are just too competitive, which won’t get you the desired results. With any campaign, don’t shy away from spending time researching your industry and the keywords you want to target. If you’re not confident with paid advertising, or don’t know where to start, that’s when you need a little help from Google Advertising experts.

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Why work with Echo?

We’re Google Partners which means we’re trained and verified by Google.

As a verified Google Ads agency, we’re always one step ahead with the latest trends and changes to benefit our client’s campaigns. With extensive experience handling millions of pounds worth of ad spend, we’ve certainly picked up a trick or two on managing successful advertising campaigns!

We’ll get to know your business and will recommend the best campaign to reach your goals. Often we will trial different campaigns to see what creates great results, but this is the most exciting part about PPC and why you need experts – sometimes the best campaign isn’t easy or obvious.

Whichever audience, keywords, or call to actions you choose, it’s important to make sure you’re getting the best results for your budget. At Echo, we could make this happen for your business with our tailored Google Ads Services – just give us a call to get started on a new campaign, or request an audit on your current campaign and we can identify any missed opportunities.

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Google Ads Success Stories

Read our case studies from a range of real businesses acheiving real results - the proof is in the pudding!
FAQs
Are there any upfront costs?

There is no contract and there are no upfront costs. You can set up a Google Ads account completely free of charge.

How does Google Ads charge?

You will only be charged when someone clicks on one of your adverts.

Where do Google Ads appear?

Depending on which type of advertising campaign you are using Google Ads can appear on Google Search, Google Maps, YouTube, or on websites and apps that your customers use.

Will you keep us updated on how the Google Ads campaign is going?

Yes, of course, we complete a monthly report but are also only a phone call or email away should you want to talk to us about your campaign. We will always keep you regularly updated on progress and areas for improvement.

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