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Bing Ads Management

Bing Ads is a Pay per Click advertising platform run by Microsoft. You will also see it referred to as Microsoft Advertising. It’s considered a key competitor for Google Ads and, if used effectively, Bing Ads should help you reach online customers who are looking for the products or services you offer.

Microsoft Search boasts an audience that searches 395 million times a month and Bing Ads gives you the opportunity to appear at the top of searches relevant to your business . This sounds simple, but there are common mistakes we’ve seen businesses make which means their spend is too high, or their advertising is not achieving intended goals. This is mostly due to targeting the wrong keywords or the wrong audience, sometimes both.

At Echo, we are Bing Partners and can provide expert Bing Ads management to help you run your campaigns smoothly and effectively. We can make sure your ads are not only seen by the right people, but that they generate fruitful clicks and conversions for your business.

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Bing Ads Management

Why use Bing Ads and how Echo can help?

With no minimum ad spend or upfront costs, Bing Ads is a great option for businesses with small to large budgets. We can help make sure your campaigns are working as effectively as possible for your spend.

We can help you achieve instant results for your target audience, wherever they are in the world. If you haven’t already, we can also help set up your Bing Ads account from scratch to meet your goals and explain how it works.

If you feel your Bing Ads campaigns are not running as well as you’d like, we can carry out a free audit of your account and bring clarity to your campaigns. Our experienced team of PPC experts can offer better targeting solutions to help increase conversions and ROI. Should you choose Bing Ads management with us, we will always update you on progress.

Benefits of Bing Ads
  • You can choose to target a global or local audience, across multiple devices.
  • To save time you can easily import campaigns from Google Ads if you want to transfer or compare performance.
  • With options for people to contact you, visit your website, or complete a transaction, Bing Ads puts you in control of your call to actions and what you want customers to do.

LinkedIn Profile Targeting

Unique to Bing Advertising, you are able to target specific categories of LinkedIn profiles, allowing you to target potential customers based on their company, job function and industry. This could be especially useful if your company is B2B or your products or services are aimed at industry professionals.

Choosing Your Campaign Type

These are the five main types of Bing Ad campaign:

Search – These ads are designed to appear at the top of Bing search pages based on the keywords you’re targeting.

Display – These ads offer high quality media and are designed with multi-channel exposure in mind.

Shopping – These ads showcase your products using custom images, pricing, or your company name.

Dynamic search – These ads are customised based on the content of your site and don’t require any keywords – Bing takes care of the creation and the targeting.

Smart campaigns – You can create these ads yourself but leave the targeting and bidding to Bing. You just need to set your budget.

Choosing the right campaign for your business can be confusing if you don’t have any experience managing ad campaigns. Get in touch and we can offer advice built up over years of Bing Ads management experience.

FAQs
How do Bing Ads work?

Bing ads predominantly function as a keyword auction platform. You can design your own ads and select how much you’d like to pay for particular keywords. Bing displays your ads in front of your target audience and you only have to pay when a user clicks on one of your ads and goes through to your site.

Where do Bing Ads appear?

Your basic Search Ads will predominantly appear at the top of relevant search results on the Bing search engine. Other types of ad can also appear across Microsoft’s media channels, such as the Display Ads.

Are Bing Ads cheaper than Google Ads?

Google Ads are the key competitor for Bing Ads, and one thing you may want to know is which one is cheaper or better value for money. Unfortunately there’s no obvious answer to this as your cost per click depends on a number of factors, such as your business sector and competitiveness of chosen keywords.

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