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Strategic PPC
management built
for growth

PPC is more than just buying clicks; it’s about capturing intent. Our full-service PPC management covers the entire marketing funnel, from high-intent Search and Shopping campaigns that drive immediate sales to mid-funnel Display and Remarketing strategies that keep your brand front-of-mind.

While we are proud of our roots as a PPC team in Peterborough, we operate on a national scale. We combine deep market insights with the agility and personal service of a dedicated strategic partner. This ensures every campaign, whether local or national, is precisely tuned to outperform the competition.

For Ecommerce businesses, we focus on the metrics that matter: ROAS and profit margins. By leveraging granular data, we ensure your budget is allocated to your most profitable products. For our B2B and lead-gen clients, we prioritise lead quality and cost-per-acquisition (CPA), ensuring your sales pipeline is filled with high-intent prospects.

Our PPC services provide the immediate visibility your business needs today. By implementing our solid ppc strategies, you gain faster, measurable results.

Did you Know? 65% of customers click Google ads

Your dedicated PPC Agency partner – built for results

Our collaborative approach sets us apart from the crowd - we'll feel more like part of your team than an external PPC agency. Here's what you get from us...

Dedicated Account Manager
Ongoing Support
Hands-on Approach
Transparent Reporting and ROI focus
Clear SMART Goals
Detailed Monthly Reports

Our PPC
Management Services
approach

Analysis & Planning

We will analyse your business, looking at what products or services you should be promoting, based on profit margins and suitability in the market. An audience analysis will be carried out and a plan created as to which keywords, territories and specific target market your ads will reach, and the type of ad - working with your agreed budget.

Campaign Set Up

Whether it’s creating a new account or adjusting your existing one, we use the latest Google Ads technology to ensure your ads are up to speed. We will agree and set benchmarks that are based around your business goals, setting up various ads with different content to determine what really works for your business.

Review & Repeat

We regularly review your ads - with the agreed benchmarks at the heart of everything. Ad spend and performance are looked at, ensuring genuine leads are received. We keep you in the loop throughout your campaign - our close relationship with you ensures any changes to your business are reflected in your campaign.

We'd love to hear from you, please get in touch if you have any questions Email Us Give Us A Call

PPC Agency Services for Ecommerce, Lead Gen & B2B growth

Our PPC marketing agency includes a team that is skilled in all areas of paid advertising, including local, national and international PPC - as well as paid social.

Ecommerce PPC Services

Maximise your online sales with specialised Ecommerce PPC. We optimise your Google Shopping feeds and Performance Max campaigns to ensure your products appear in front of buyers at the exact moment they are ready to purchase.

Google Ads

Google remains a dominant platform for PPC ads, and as a Google specialist, we can identify whether this is the right platform to advertise your products and create a solid plan that factors in how to generate a healthy ROI.

B2B PPC Agency

B2B PPC requires a different approach. We focus on high-value lead generation, targeting professional decision-makers through LinkedIn Ads and granular search terms that weed out low-intent traffic.

Search

Carefully crafted text adverts that show just above organic search results. As well as delivering instant traffic, paid search can be extremely targeted, showing up for important keywords for your business.

Display

Showcase your business to a wider audience using imagery for engaging ads across the Google Display Network. Display ads expand your reach to people as they browse websites including YouTube.

Shopping

Shopping ads show product image, price and features to a customer prior to them clicking through to your site. We work with many ecommerce companies to drive an extremely high return on ad spend.

Programmatic Display

Using automated technology and algorithm tools, programmatic ads use real-time bidding to expand your reach to targeted users, appearing in all different sizes and various positions across websites.

Remarketing

We understand how to get the most out of your existing website traffic with remarketing ads, targeting people who have shown an interest in your products or services, making them more likely to convert.

Microsoft Ads

With generally less competition, and lower CPC than Google, Microsoft Ads allow you to reach your target market across Microsoft’s search engine network, reaching those that search using Bing and Yahoo.

Get Help With Your PPC Campaign

Why choose our PPC Marketing Agency?

Choosing a PPC marketing agency like Echo ensures a 'get things done' approach to help your businesses grow online. We’re trained and verified by Google which means we’re up to date with new technologies that help us set up, manage and enhance PPC campaigns to ensure you always generate a healthy return on investment.

We’re not just a PPC agency – we become your strategic growth partner. We're always happy to jump on a call, or have a face to face meeting to discuss your goals.
Digital Audit GET IN TOUCH

Business focus

Any marketing task needs to relate back to a business requirement. Our team aligns our goals directly to our clients’ objectives.

Personal approach

Our specialist PPC team treats all clients as individuals - we provide full support and guidance and you feel valued.

Strategy based

Whether your campaign is solely PPC or multi-channel, we help plan a strategy that works for your business to ensure high conversion rates.

Pragmatic

We’re big believers in digital planning and strategy, but what makes us different is our relentless focus on getting things done!

Profit centric

We work with you and plan strategies to not only reach the set benchmarks but to generate as much profit as possible.

Results

We’ve achieved brilliant results for clients and our own businesses alike. We know how to leverage online.

Proven PPC results

SEO, PPC, Digital Marketing
Lead and brand awareness growth

240+ Leads Generated

Littleworth Models wanted to build brand awareness and drive lead growth, aiming to become the number one reseller for model trains.
View Case Study
PPC, SEO
Increased Revenue from PPC & SEO

7,222% Average ROAS

By having the correct PPC and SEO strategy, we successfully reached and surpassed revenue targets, achieving an impressive 34% year-on-year growth. We are now running multiple paid campaigns and have expanded internationally with an average ROAS of over 7,000%.
View Case Study
CRO, Digital Marketing, SEO, PPC
£0 to £5M sales in just 2 years

435.28% Revenue Increase

A multifaceted digital marketing campaign has seen this back care product supplier transform from a fledgling startup to an established, multinational market-leader, generating millions of pounds in revenue after just two years.
View Case Study
Digital Marketing, PPC
Increase in National Rankings

3,925.93% increase in revenue

We developed a full SEO strategy and clear keyword targeting, improving their keyword rankings across a variety of competitive, national terms.
View Case Study
CRO, SEO
Increase in National Rankings

11 In The TOP 5

By having the correct digital marketing strategy in place and building a close relationship with Remark, we achieved a fantastic increase in rankings for 17 of their targeted keywords. Remark now has 11 of their national keywords ranking on the 1st page of Google from position 5 and higher, which generate 380 searches per month and 4,560 yearly!
View Case Study
View Our Work

See what clients say about us

Echo Google Reviews
We contacted Echo for the marketing of our brokerage services and other areas of our business, and we couldn’t be more impressed. Our brochures, in particular, turned out exceptionally well. Thank you, Echo.
— Jaime Walker, Junction 17 Cars
Echo Google Reviews
I can't recommend Echo enough! They have excellent communication when it comes to any changes required. They produced all of our Social Media & Google Ad campaigns that produce fantastic results every time.
— Lora Pizzo, Stars Day Nurseries
Echo Google Reviews
Echo are extremely professional, take time to understand our business objectives and have been really helpful working with us to create our longer term strategy and implement a number of successful campaigns.
— Howard Braband, Gymkit UK
Echo Google Reviews
Digital Marketing fundamentals have been put in place for a specific client, and our Account Manager is superb, managing & leading us where required. Highly recommend!
— Andrew Smith, Ashfield Solutions
Echo Google Reviews
We’ve had a great experience with Echo so far. As well as looking after our SEO and Google Ads Campaign, they’ve been incredibly helpful with any query or task that we may have had.
— Penelope Harrall, Remark Group
Echo Google Reviews
Echo have been providing us with support and management of our PPC and SEO. We have seen significant increases to the ranking of the keywords that we selected, and we expect this will continue with their help.
— Austen Moore, Ignite Technology
Echo Google Reviews
We have been using Echo Web Solutions for many years and the results have been amazing! We receive help with our PPC, Google Ads, Social Media Advertising and SEO work and all help us to see results.
— Tierney Norman, ProGreen
Echo Google Reviews
Echo are pro-active with suggestions and thoughts about how we should tackle our digital marketing effort. At the outset of the relationship Echo took the time and effort to understand my business goals.
— Andy Bourne, Donau
all reviews

Get Help Centre

Useful information to help people Be Better Online

Looking to expand your knowledge of all things PPC? Search through our range of topics written by experts without the jargon.

Start Learning
What is Google Ads Quality Score, and how do I improve it?
Best practice tips for running PPC campaigns
Facebook, Instagram or LinkedIn ads: Which is right for my business?

Frequently Asked Questions

How does PPC work? Caret

PPC is a pricing model for paid search ads. As the name suggests, you only pay a fee each time someone clicks on your ad! If your ad shows up one hundred times but no one clicks, you pay nothing - you’re only paying for engagement!

Is PPC worth it? Caret

Yes. PPC is not just surviving; it's evolving into a more strategic, sophisticated, and essential part of a high-ROI marketing mix! Although competition is rising. The advancements in technology offer opportunities for businesses to adapt.

What are the benefits of using a PPC management agency? Caret

The primary benefits include rapid visibility and traffic generation, precise audience targeting, and complete control over your budget. Partnering with a professional PPC management agency ensures your campaigns are set up and optimised by specialists, leading to higher quality scores, lower costs per click, and a stronger return on investment (ROI) from day one. At Echo, everything is focused on your goals to ensure any clicks you get matter and make an impact. We ensure your ad spend is getting the results you need, measuring against initial benchmarks to keep track of everything, pausing or adapting to improve the campaign.

How quickly can a new PPC campaign start generating results for my business? Caret

It can take from a couple of days to a few weeks. It depends on how fast the campaigns can gather learnings and how complex a business or industry is. For example, fast-moving consumer goods tend to see faster results, as opposed to a service that requires a long consideration period. However, platforms like Google recommend a 3-month period for an account to "mature" with strong learnings.

What is the difference between PPC and Meta? Caret

PPC ads primarily target users with high intent, those actively searching for what you offer. Meta Ads are about discovery and brand awareness, tapping into users who may not be searching but could still be persuaded to engage with your business.

How often is the ad spend budget reviewed and adapted during a campaign? Caret

The beauty of PPC is its flexibility. The ad spend budget is not set in stone. We continuously monitor campaign performance, keyword competitiveness, and market trends. We can react to changes in your business or market conditions by altering bid strategies and reallocating spend to the highest-performing areas to maximise your ROI.

What is Google consent mode? Caret

Consent mode manages the responses of people clicking the reject or accept button for tracking and storing their personal data. It lets you send details of people’s consent choices to Google. Users of your website will select this through your cookie consent button when they access your site. Depending on what people click on the cookie consent banner, the parameters will either be set as denied or granted for that user. If a user clicks denied (reject), it means their data won’t show up in Google Analytics or Google Ads. If they click granted (accept), then the data will be tracked, and the user may also be shown relevant advertising content as they continue to search the web.

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