PPC allows advertisers to show their products or services to their specific target market almost immediately, managing their budget to fit with certain products or services to promote, in order to get the best results for their business.
Managed properly, PPC can work for most businesses – but not all. The effectiveness will depend on how competitive your market is, and what budget or resources you have.
Many ecommerce businesses rely on PPC advertising as it is completely measurable, being able to see cost per lead or in fact sale, or how many calls are being generated, whilst ensuring money is spent on the most profitable areas of the business, giving you the best return on ad spend (ROAS).
Whilst SEO can be a fantastic way of getting continued traffic on your website, it can be a time-consuming venture. PPC works well alongside your SEO campaign, providing you with faster results.
We want to partner with you
Our collaborative approach sets us apart from the crowd. We'll feel more like part of your team than an external agency. Here's what you get from us...
to Your PPC
Analysis & Planning
We will analyse your business, looking at what products or services you should be promoting, based on profit margins and suitability in the market. An audience analysis will be carried out and a plan created as to which keywords, territories and specific target market your ads will reach, and the type of ad - working with your agreed budget.
Campaign Set Up
Whether it’s creating a new account or adjusting your existing one, we use the latest Google Ads technology to ensure your ads are up to speed. We will agree and set benchmarks that are based around your business goals, setting up various ads with different content to determine what really works for your business.
Review & Repeat
We regularly review your ads - with the agreed benchmarks at the heart of everything. Ad spend and performance are looked at, ensuring genuine leads are received. We keep you in the loop throughout your campaign - our close relationship with you ensures any changes to your business are reflected in your campaign.
Our PPC Services
Our PPC team are skilled in all areas of paid advertising,
including local, national and international PPC - as well as paid social
Carefully crafted text adverts that show just above organic search results. As well as delivering instant traffic, paid search can be extremely targeted, showing for important keywords for your business.
Showcase your business to a wider audience using imagery for engaging ads across the Google Display Network. Display ads expand your reach to people as they browse websites including YouTube.
Shopping ads show product image, price and features to a customer prior to them clicking through to your site. We work with many ecommerce companies to drive an extremely high return on ad spend.
Using automated technology and algorithm tools, programmatic ads use real-time bidding to expand your reach to targeted users, appearing in all different sizes and various positions across websites.
We understand how to get the most out of your existing website traffic with remarketing ads, targeting people who have shown an interest in your products or services, making them more likely to convert.
With generally less competition, and lower CPC than Google, Microsoft Ads allow you to reach your target market across Microsoft’s search engine network, reaching those that search using Bing and Yahoo.
Working With Echo
We’re trained and verified by Google which means we’re up to date with new technologies that help us set up, manage and enhance PPC campaigns to ensure you always generate a healthy return on investment.
Any marketing task needs to relate back to a business requirement. Our team align our goals directly to our clients’ objectives.
Our specialist team treat clients as individuals - we provide support and guidance but ask insightful questions for your valued opinion.
Whether your campaign is solely PPC or multi-channel, we help plan a strategy that works for your business to ensure high conversion rates.
We’re big believers in digital planning and strategy, but what makes us different is our relentless focus on getting things done!
We work with you and plan strategies to not only reach the set benchmarks but to generate as much profit as possible.
We’ve achieved brilliant results for clients and our own businesses alike. We know how to leverage online.
Proven PPC Results
Increase in National Rankings
11 In The TOP 5By having the correct digital marketing strategy in place and building a close relationship with Remark, we achieved a fantastic increase in rankings for 17 of their targeted keywords. Remark now has 11 of their national keywords ranking on the 1st page of Google from position 5 and higher, which generate 380 searches per month and 4,560 yearly!
Generating $1M in Revenue Annually
435.28% Revenue IncreaseA multifaceted digital marketing campaign has seen this back care product supplier transform from a fledgling startup to an established, multinational market-leader, generating millions of pounds in revenue after just two years.
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Frequently Asked Questions
How do I know if PPC is right for my business?
How much does a PPC campaign cost?
Is the ad spend budget set in stone for the entire campaign?
How long does a typical PPC campaign last?
Do I need to have a new website to get the most out of PPC?
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