Reaching new audiences through organic search or SEO can be a fantastic way of getting continued traffic on your website, but it can be a time-consuming venture. PPC allows advertisers to show their products or services to customers almost immediately and there are multiple PPC platforms available to help you adapt your methods towards your business goals.
Paid SearchPaid search allows you to create carefully crafted text adverts that show just above the organic search results. As well as delivering instant traffic, paid search can be extremely targeted, only showing for the keywords you choose.
ShoppingRun an online store? You’d be hard-pressed to find someone who hasn’t shopped online and been tempted by shopping ads! If you’ve got a website with products online, shopping adverts allow you to show customers a product image, price and key features before they click through to your website (and before you pay).
Display If brand awareness is key for your business, display adverts allow you to showcase your business to the huge net of customers browsing online. Appearing on other websites instead of Google itself, display adverts are fantastic for building brand recognition as well as retargeting users who have already been on your website – essentially, converting window shoppers to online consumers.