Email marketing is a streamlined way to reach your audience – involving a relatively small amount of time, crafting one email to send to any number of people at once.
By engaging with your customers and drip-feeding information, an element of trust is built, growing with more engagement and generating more sales.
Your existing customers are your highest value and email marketing allows you to nurture that journey to ensure a constant stream of sales and maximise CLV.
Segmenting your data allows you to send relevant emails based on a set of criteria, such as location, for a specific product or service – maximising your ROI.
Email marketing can be a great channel to drive traffic to your website, with CTAs driving clicks to specific landing pages that are relevant to your audience.
Email templates and workflows, as well as constantly updated data from opens and click-throughs, can ensure consistent results from your email marketing.