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Expanding your audience and increasing customer lifetime value
Your existing customers can have the highest value to you - engaging with your customers, and leveraging the power of email marketing services can result in constant sales.
Email marketing has been around for years – and yes it is still widely used. It’s a fast, cheap, and highly profitable method of building strong relationships with your customers that have consented, whilst building brand awareness to grow your audience.
Done right – email marketing services allows you to engage with your existing customers to increase customer lifetime value – and not only that, but you can learn exactly what they’re interested in from the data you glean from their behaviour.
Building amazing customer relationships is essential for establishing a company, but also building and maintaining business relationships is a lengthy process that takes lots of work that requires solid, effective communication.
An email allows you to pinpoint your audience and deliver relevant and personalised communications which is extremely powerful. By leveraging the power of email marketing services automation, you can extend this further.
Did you know?59%of consumers are influenced by marketing emails when making a purchase decision
Why work with a full service Email Marketing Agency?
Time efficient
Email marketing is a streamlined way to reach your audience – involving a relatively small amount of time, crafting one email to send to any number of people at once.
Generate sales
By engaging with your customers through email marketing services and drip-feeding information, an element of trust is built, growing with more engagement and generating more sales.
Increase customer lifetime value
Your existing customers are your highest value and email marketing services allow you to nurture that journey to ensure a constant stream of sales and maximise CLV.
Target specific segments
Segmenting your data allows you to send relevant emails based on a set of criteria, such as location, for a specific product or service – maximising your ROI.
Drive website traffic
Email marketing services can be a great channel to drive traffic to your website, with CTAs driving clicks to specific landing pages that are relevant to your audience.
Consistent results
Email templates and workflows, as well as constantly updated data from opens and click-throughs, can ensure consistent results from your email marketing.
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Email Marketing Services tailored for growth and engagement
We can handle every aspect of your email marketing services, from strategy and planning your email campaigns, to initial sign up and repeat orders. We provide email marketing for ecommerce, B2B and beyond - making us one of the best email marketing firms! Our email marketing services include:
Strategy
Whether you're looking to increase brand awareness, build relationships with your target audience or drive traffic to your website, we’ve got you covered with an email marketing services strategy that works for your business.
Email marketing lists
We utilise your existing customer data, looking at segmentation to get better results, as well as help to grow your lists through other channels, CRM and sign-up form integrations.
Template design
We create fully responsive, bespoke branded HTML email templates, designed for various stages and types of email that work for your customer journey, enticing customers from any device.
Content creation
Our specialist content writers create content that not only reflects your brand and tone of voice, but focusses on your audience’s needs, nurturing your customer journey and increasing CTR.
Email campaigns
We can either provide self-service campaigns, with initial set-up and advice, or fully managed email marketing services campaigns. With personalisation to improve open rates - all fully GDPR compliant.
Data capture and analysis
Regular reports give an in-depth analysis and provide stats on key metrics including open rates, new subscribers, CTR and most importantly - conversions, measuring that all important ROI.
Email marketing automation services that nurture and convert
We have extensive experience setting up and managing email marketing services automation for a range of purposes, such as following up on a purchase for a review, engaging with new subscribers or upselling similar products from your ecommerce site. We use automated workflows that not only save time but increase conversions and create a higher ROI for your business.
Your email automation
The options of email marketing automation for your business are endless – whether a simple automation or a more complex workflow, we’ve got you covered. Here are just some of the automation we can help you with to improve conversions and increase sales.
Product purchase
When a product is purchased on your website, send an email to your customer to confirm their order.
Basket abandonment
Product added to basket but not checked out? Ping over an email highlighting that they missed check out.
New customers
When a customer signs up it’s important to nurture that journey with a new welcome email to make them feel loved - as well as regular contact.
Cross selling/up selling
Target customers that have purchased similar products or would benefit from other products/services related to their purchase.
Encourage online reviews
Online reviews ensure trust to your visitors and can give you more visibility in search results. Using automation to increase the number is an easy win!
Customer surveys
Capturing feedback, good or bad, to find out how your business is perceived and enable continuous improvements to your products/service.
White papers / guides / documents
You don’t want to scare your customers off with too much detail - slowly drip feed information that helps them move down the sales funnel.
Birthday/special occasion promotions
Targeting customers with a special promotion such as a limited time discount for a certain occasion can increase sales.
Event sign up
Send information pre and post event - whether it be event sign up and ticket purchase, information regarding the event or post event sales.
From sign up to new leads
Make the journey a necessary one - nurture the customer journey from sign up to lead.
Leverage various technologies
Taking email marketing to the next level - integrating systems such as CRM, mobile apps or even SMS - all talking to each other in a single workflow.
Re-engagement
Disengaged customer? Set automations to entice them back in, whether it be an offer or free guide.
We want to partner with you
Our collaborative approach sets us apart from the crowd. We'll feel more like part of your team than an external email marketing agency. Here's what you get from us...
Dedicated Account Manager
Ongoing Support
Hands-on Approach
No Technical Jargon
Clear SMART Goals
Detailed Monthly Reports
Why choose Echo asyour Email Marketing Agency?
We keep our client's businesses at the heart of everything we do, taking a 'get things done' and hands-on approach to helping businesses grow online. Focusing on our passion for business and marketing, we utilise our ambition to always be better and deliver outstanding, measurable and meaningful results.
Any marketing task needs to relate back to a business requirement. We align our goals directly to your objectives.
Different platforms
Our knowledge of email marketing and the various platforms means we can work with whichever system you're using.
Personal approach
Our specialist team treats all clients as individuals - we provide support and guidance but value your opinion.
Pragmatic
We're big believers in digital planning and strategy - we suggest actions straight to the point and get things done!
Profit centric
We work with you and plan strategies to not only reach your online goals but to generate as much profit as possible.
Results
We've achieved brilliant results for clients and our own businesses alike. We know how to leverage online.
5-star rated on Google
We contacted Echo for the marketing of our brokerage services and other areas of our business, and we couldn’t be more impressed. Our brochures, in particular, turned out exceptionally well. Thank you, Echo.
— Jaime WalkerJunction 17 Cars
I can't recommend Echo enough! They have excellent communication when it comes to any changes required. They produced all of our Social Media & Google Ad campaigns that produce fantastic results every time.
— Lora PizzoStars Day Nurseries
Echo are extremely professional, take time to understand our business objectives and have been really helpful working with us to create our longer term strategy and implement a number of successful campaigns.
— Howard BrabandGymkit UK
Digital Marketing fundamentals have been put in place for a specific client, and our Account Manager is superb, managing & leading us where required. Highly recommend!
— Andrew SmithAshfield Solutions
We’ve had a great experience with Echo so far. As well as looking after our SEO and Google Ads Campaign, they’ve been incredibly helpful with any query or task that we may have had.
— Penelope HarrallRemark Group
Echo have been providing us with support and management of our PPC and SEO. We have seen significant increases to the ranking of the keywords that we selected, and we expect this will continue with their help.
— Austen MooreIgnite Technology
We have been using Echo Web Solutions for many years and the results have been amazing! We receive help with our PPC, Google Ads, Social Media Advertising and SEO work and all help us to see results.
— Tierney NormanProGreen
Echo are pro-active with suggestions and thoughts about how we should tackle our digital marketing effort. At the outset of the relationship Echo took the time and effort to understand my business goals.
Email marketing is an ideal solution if you are looking for a cost-effective way to reach a wide, targeted audience with tailored messaging. It is particularly effective for businesses that want to implement automated solutions to nurture contacts through the sales funnel toward conversion. If your goal is to maintain a direct line of communication with your audience while achieving measurable results, email marketing is a key component of your digital strategy!
What makes Echo’s email marketing services stand out?
What sets us apart is our commitment to partnership. We take the time to understand your specific business and work closely with you to ensure every campaign aligns with your commercial goals. Because we are experienced across all marketing channels, we bring a complete perspective to our email strategies. This cross-channel expertise allows us to maximise results by ensuring your email activity works perfectly with your broader marketing efforts.
Do you provide responsive email template designs?
Yes, absolutely. We provide full design services. All our templates are designed to be responsive, ensuring they look professional and function flawlessly on any device! We create a tailored design that perfectly aligns with your brand identity and style guides.
Do your email marketing services include email automation?
We have extensive experience setting up and managing email automation for various purposes. This includes welcome sequences for new subscribers, cart abandonment reminders, re-engagement campaigns for inactive users, and follow-up emails post-purchase to gather reviews. Automation is key to scaling your efforts efficiently!
Should I use an email marketing agency for my campaigns?
Partnering with an email marketing agency provides you with a dedicated strategic partner rather than just a software provider. We take the time to align our approach with your specific business goals, using our cross-channel expertise to manage everything, including creative content and technical automation. This support ensures your campaigns are optimised to deliver the best possible results, allowing you to focus on your core business.
How do you measure the success of my B2B or B2C email marketing campaigns?
Measuring the success of your B2B or B2C campaigns involves tracking key performance indicators (KPIs). Our focus metrics include: Open Rates (engagement with the subject line), Click-Through Rates (CTR) (engagement with the content), Conversion Rates (actions taken, e.g., purchase or download), and ROI/ROAS. These metrics help us provide data-driven decisions for continuous improvement.
Will you recommend the best email marketing service provider?
Yes. As we’re highly experienced in email marketing, we work with a wide range of platforms and can advise you on the best email marketing service provider (e.g., Mailchimp, HubSpot) based on your current business size, complexity of your automation needs, and your overall budget. We ensure the platform chosen is the right fit to scale your marketing efforts.
Is email marketing still an effective strategy?
Yes, email marketing remains one of the most powerful digital channels, consistently delivering a higher return on investment than most other marketing activities. Because it allows for direct, personalised communication with an audience that has already expressed interest in your brand, it is uniquely effective for building long-term loyalty and driving conversions. When integrated with a broader multi-channel strategy, email acts as a vital tool for delivering the right message at exactly the right time in the customer journey.
