How often have you been on a website and left as it’s not working, or you can’t find what you want? A better user experience means customers will stick around – and are likely to return.
Understanding the journey your customer takes on your site can highlight areas that aren’t working or that need improvement – improving your customer journey and all-important conversions.
The ultimate goal of most websites is to generate conversions – whether that’s downloading a guide, or making a purchase. CRO can vastly improve your site and drastically increase conversions.