To begin, we will work together to complete thorough research into your ethos, business and industry to get a strong idea of your tone of voice. We’re writing for new and existing customers, so it’s essential we get to the heart of your business to reflect your brand’s personality and understand what your customers are interested in.
For any piece of content, we need to make sure we are writing for the user. By completing keyword research, we can find popular phrases or topics that your target market is clearly interested in and searching for. In many cases, we can help find niche keywords to draw in a wider audience that you may not have thought about.
Using our research, we will create engaging, optimised content that is helpful for your target audience. As we see ourselves as part of your extended team, we welcome any feedback and will make edits until you are perfectly happy with the final product. Finally, we will track the results and keep you notified with updates on traffic and conversions.