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SEO Copywriting Services

It's no secret that the no.1 ranking position in Google gets a whopping 33% of search engine traffic. To get to the top, there are many aspects of Search Engine Optimisation (SEO) that could help you, but for the past few years now it is content that has been stealing the spotlight.

SEO Copywriting combines the skill of writing persuasive, compelling content that resonates with your target audience with search engine optimisation; a competitive element of digital marketing which involves helping a website to achieve the highest ranking position possible on a search engine.

Essential for any business to succeed online, you need to make sure your content matches the search intent of the user; in other words, is your page, blog or piece of content helpful to the user and will it answer their questions? On top of that, you’re going to need to prove that your content is trustworthy, authoritative and full of expertise.

Search engines are getting smarter by the day, which means the days of keyword stuffing and low-quality content are long gone, and we couldn’t be happier. Our team of professional copywriters will work with you to provide authentic, engaging and conversion-focused content that boosts traffic and gets your business noticed online.

SEO Content Optimisation How do we create engaging content that ranks highly?

Tone of Voice

To begin, we will work together to complete thorough research into your ethos, business and industry to get a strong idea of your tone of voice. We’re writing for new and existing customers, so it’s essential we get to the heart of your business to reflect your brand’s personality and understand what your customers are interested in.

Keyword Research

For any piece of content, we need to make sure we are writing for the user. By completing keyword research, we can find popular phrases or topics that your target market is clearly interested in and searching for. In many cases, we can help find niche keywords to draw in a wider audience that you may not have thought about.

SEO Copywriting

Using our research, we will create engaging, optimised content that is helpful for your target audience. As we see ourselves as part of your extended team, we welcome any feedback and will make edits until you are perfectly happy with the final product. Finally, we will track the results and keep you notified with updates on traffic and conversions.

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High-Quality Content

Expertise, Authority and Trustworthiness

Over the past few years, Google has put strong emphasis on E-A-T, which stands for ‘Expertise, Authority and Trustworthiness’. With each new algorithm update, search engines become smarter at assessing your website’s page quality, so it is clear that to rank well, you’ll need to write reliable, factually accurate content that the user can trust.

Another Google acronym, if your website falls under YMYL (Your Money or Your Life), which includes businesses in the financial, legal, medical or news sectors, you’re going to want to pay very close attention to E-A-T. As content from these websites could potentially harm a user’s bank account or life, there is no excuse for poorly written, misleading content and this could lead to a heavy Google penalty.

If you would like expert eyes to take a look at your current content to see if it is up to scratch, or start creating new content altogether, get in touch and we will be more than happy to help!

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Professional Copywriters

What SEO Content Do You Write?

Our professional digital marketing team have extensive experience in SEO copywriting services for a variety of businesses. We have written engaging copy for blogs, landing pages, eCommerce product descriptions, articles and knowledge hubs, case studies, PPC adverts, ‘about us’ pages, social media and much more.

If you’re still interested in finding out more about the range of clients we’ve worked with, take a look at our digital marketing case studies.

FAQs

What is SEO copywriting?

If search engine optimisation is the skill of helping a website reach the top positions on a search engine and copywriting is the art of researching and writing engaging content to persuade your target audience to take action, then SEO copywriting is a powerful combination of the two. It's about striking a careful balance between both of these skills.

Can I just use content from a similar website that ranks well?

Definitely not. Not only does Google give out penalties for plagiarism and duplicate content but you need to think about your target market. They are looking for original, helpful and unique content that will encourage them to take action on your website.

What does YMYL mean?

YMYL stands for 'You Money or Your Life', an acronym Google uses to describe a website that could pose risks to searchers, especially if it affects the user's bank balance or health! Examples of these types of websites include Legal, Financial, Medical or News outlets. Search engines will be closely scrutinising the security, trustworthiness and reputation of these websites - meaning there is absolutely no room for low-quality content.

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