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Is Your Website Design Killing Online Sales?

Posted On: 17th November 2020
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Read Time: 3 Minutes
Is your website design killing sales

If you have a high bounce rate on your homepage, your key landing pages, or even your best products, then it’s time to ask why. Could it be your website design?

You may have an amazing service or product and have invested loads of time in marketing and producing stellar copy for your eCommerce website. However, all this hard work won’t mean much if you have a poor website design.

While there are many reasons you may have a high bounce rate on your web pages, we’re detailing our top website design tips to encourage your customers to stay (and buy) rather than leave.

KISS

Keep It Simple Stupid! Is perhaps the No.1 design rule when designing a website. If your website is over-complicated and filled with unnecessary distractions the users will get bored, lose interest, or become frustrated.

A clear, minimal design and buying process is the way forward.

You may think the regular formula for website design is boring, but customers are generally used to a certain layout and will prefer simplicity over an experimental design that isn’t clear. Though don’t let that stop you from getting creative – just make sure your website design focuses on the user experience to help increase conversions.

Use Clear Call to Actions

They like your website, great! They like your products, amazing! Don’t lose your customers by making a checkout hard to find or difficult to use.

Users want the simplest and clearest experience when shopping. Imagine walking around a large store in real life and having no clear signs for the till – most likely you will become frustrated, leave the products, and move onto another store.

So the rule here is to keep your call to actions clear with a logically placed checkout button on relevant product pages. Don’t be afraid to use an eye-catching colour to help draw customers’ attention to the click-to-buy button.

Not making your call to actions clear on your website could confuse or frustrate your customers, stopping them from making a purchase altogether.

Use Colour Sparingly

While it may be tempting to add lots of colour and design elements to your website, over-elaborate graphics can distract the user from the main focus – the product.

Often, it’s best to use clear, minimal design with strategically placed colour accents to guide users to the checkout.

Focus on the Products

When creating eCommerce websites we recommend always putting the focus on the product or service. If you really believe in the products that you are selling online, then it’s up to you to do them justice.

Make sure all product photography is clear and looks professional. Don’t forget to add original and concise product descriptions which provide essential information with an attractive visualisation of what your product has to offer.

Also, while it’s nice to have a blog or pages focusing on content, never forget to put your products first and make sure your top performing product pages or categories are easily accessible from your homepage and navigation menu.

Prioritise Key Information

When displaying products on mass, key information should be easily accessible and presented in order of importance, known as typography hierarchy.

If your products don’t show the product name, price, and delivery information clearly the user will find searching and shopping frustrating and leave before finding what they want.

Design a Simple and Fast Checkout Process

When using an online checkout, users want a simple and familiar step-by-step process.

Make sure your customers can clearly see what stage of the checkout process they are in and provide clear calls to action to help them navigate each stage. This could reduce your checkout bounce rate or customers abandoning a purchase at the last minute.

Use Trust Signals

Have you ever thought twice about buying something from a website that you’ve not shopped with before?

To prevent new customers wondering whether or not they should trust you, there are some clear signals you can provide to inspire confidence. When designing your website, we recommend adding secure checkout logos, testimonials and reviews or star ratings to give potential customers peace of mind.

So there you have our top website design tips for selling online. Our advice predominantly focuses on making every aspect of the shopping experience as simple as possible for your customers, ensuring that products are the priority, and inspiring trust in new users.

If you would like to learn more about website design, you can read our blog or visit our Get Help hub. Or, if you would like us to design a website, you can contact us for a friendly chat to see how we can help your business.

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Stephen Bunting Creative Designer at Echo
Stephen Bunting
Creative Designer
Since joining Stephen has helped transform the Design process here at Echo. Working closely with our Director and the Development and Marketing teams Stephen is a key part of our creative process, creating innovative and stylish designs that help transform and elevate your business.

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