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Use Google Ads? You Could Be Getting Some Free Credit

Posted On: 27th April 2020
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Read Time: 4 Minutes

Are you a small to medium-sized business using Google Ads? Good news! Google have pledged $340 million in advertising credits to SMEs in their to bid to offer support during COVID-19. Our team at Echo are particularly excited to put Google’s ad credits to good use and support our affected clients – so how do you know if you qualify and how can they be used?

Do you qualify?

Google have specified that you must meet the following requirements to be eligible for ad credits:

A small to medium-sized business as identified by Google’s global team
Spent with a Google Ads account in at least ten out of twelve months in 2019, as well as in January and/or February of 2020.

If you are an SME who has recently set up a new account, unfortunately, you will not be eligible. 

How much will businesses receive?

The question on everybody’s lips! So, here’s what we know: each eligible advertiser will receive 1 ad credit. The value of the ad credit will vary business to business, but Google have explained that the amount will depend on historic ad spend, as well as country and currency.

It seems we will have to wait until the credit is in your account to find out the actual amount, but we know that it will vary!

When can we start using them?

Google have not specifically confirmed when each business will receive the credit, except that the ad credit will be rolled out from late May.

“Starting in late May, we will begin rolling out the ad credit in phases. Over the following months, eligible customers will be notified and will see the ad credit applied in their Google Ads account.”

Your ad credit must be used in 2020, meaning no spend can be rolled over into 2021.

How does it work?

The owners of the Google Ads account will receive a notification when the ad credits have been applied to the account. From then on, you will have until the end of December 2020 to use your credits.

Credits can be spent on any Google Ads platforms, such as: Search, Display, Shopping and YouTube, as well as all campaign types.

Supporting SMEs during COVID-19

With the uncertainty around COVID-19 only increasing, it is encouraging to see businesses and communities supporting each other. Here at Echo, and like so many other digital agencies, we are proud to see our clients adapt their services in a short amount of time and prove their resiliency.

Are you an Echo Digital Marketing client? We’ve got you covered! As soon as your account has been credited, we will let you know and prepare a plan of action on how to get the most out of your ad credits – can you tell we are excited?

Not an Echo client… yet? Not to worry, we can sort you out. If you are a business looking for support, advice or marketing services, give us a call on 01733 286646. We will be more than happy to have a chat and help your business see the light at the end of the tunnel.

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Katie Barnard
Junior SEO Executive
Echo's SEO Grasshopper who is always on the pulse of new industry trends. An SEO Guru in the making - watch this space!

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