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Facebook Testing ‘Dislike’ Button

Posted On: 9th February 2018
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Read Time: 3 Minutes
facebook dislike blog feature
News broke today that as part of Mark Zuckerberg’s 2018 decision to focus on making Facebook a nicer place for us all, they’re testing a form of disliking that could clean up your news feed for good.


The feature is actually being known as a “downvote” button and is currently available to around 5% of Android users in the US. While no formal reports from Facebook indicate a worldwide rollout, it is usually the case that these small test phases lead to headline features on the planets largest social media app.

How will Facebook Downvote work?

The dislike button is one that users have been hounding Facebook to implement for years and the downvote button addresses this in a slightly more diplomatic way than shaming people in an opposite fashion to the way the like button works.

Downvoting allows users to directly report materials they believe should not be appearing in their news feed. These comments will then be hidden from the users feed. Part of the feature will allow users to select whether the content is “offensive”, “misleading”, or “off topic”.

The idea is that Facebook can better moderate content and remove the bad stuff. It’s all part of Zuckerberg’s plan to help us better connect with the people we care about, feel less lonely and generally improve our wellbeing online.

Dislike or downvoting. Whatever Facebook is calling it, we’re interested to hear your thoughts on the idea. Will it help your digital wellbeing? Could your businesses content be threatened by downvoting?

Talk to Echo today about Social Media Management. We’re experts at building an engaged audience for your brand online to ensure only thumbs up.

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Leah Brown at Echo Web Solutions
Leah Brown
Digital Marketing Lead
A real keyword geek at heart, Leah has over 4 years experience in SEO, PPC and CRO now working as the team lead at Echo. She loves trying and testing new techniques and strategies and sharing them for others to enjoy too.

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