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Pay Per Click (PPC)
Google Consent Mode & Enhanced Conversions: What You Need to Know
Get to know consent mode V2 and enhanced conversions for Google Ads.

Beyond Buzzwords: Practical Digital Marketing Insights in 2024
2023 was an exciting year at Echo and 2024 got off to a great start by welcoming new…

Local vs National PPC Campaigns – What’s the Difference?
Should you choose a local or national PPC campaign? Hmmm – now that’s a question. In this guide,…

2023 Digital Marketing Trends
Our digital marketing experts are sharing the top changes to get excited about in 2023. We’ll be covering…

Google Performance Max Ads Explained: Are They Better?
Google Ads are switching Smart Shopping with new Performance Max campaigns. But what do these changes mean for…

8 Key Reasons to Start a PPC Campaign
If you’re a business owner who is new to PPC, you may be wondering whether pay-per-click is a…

How Will iOS 14 Affect Facebook Ads?
Update 26/04/2021 – Apple have now rolled out their iOS 14 privacy options meaning they’re in full swing….

Use Google Ads? You Could Be Getting Some Free Credit
Google have pledged $340 million in advertising credits to SMEs.

I’ve Got a Shiny New Website, Show Me the Money?
Being one of Peterborough’s fastest-growing web design and digital agencies, Echo is constantly being asked to help design…
