Pay Per Click (PPC)

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Google Consent Mode & Enhanced Conversions: What You Need to Know

Get to know consent mode V2 and enhanced conversions for Google Ads.

Emma Gibbs at Echo Web Solutions
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Beyond Buzzwords: Practical Digital Marketing Insights in 2024

2023 was an exciting year at Echo and 2024 got off to a great start by welcoming new…

Emma Gibbs at Echo Web Solutions
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Local vs National PPC Campaigns – What’s the Difference?

Should you choose a local or national PPC campaign? Hmmm – now that’s a question. In this guide,…

Emma Gibbs at Echo Web Solutions
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2023 Digital Marketing Trends

Our digital marketing experts are sharing the top changes to get excited about in 2023. We’ll be covering…

Emma Gibbs at Echo Web Solutions
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Google Performance Max Ads Explained: Are They Better?

Google Ads are switching Smart Shopping with new Performance Max campaigns. But what do these changes mean for…

Leah Brown at Echo Web Solutions
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8 Key Reasons to Start a PPC Campaign

If you’re a business owner who is new to PPC, you may be wondering whether pay-per-click is a…

Leah Brown at Echo Web Solutions
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How Will iOS 14 Affect Facebook Ads?

Update 26/04/2021 – Apple have now rolled out their iOS 14 privacy options meaning they’re in full swing….

Emma Gibbs at Echo Web Solutions
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Use Google Ads? You Could Be Getting Some Free Credit

Google have pledged $340 million in advertising credits to SMEs.

Katie Barnard at Echo Web Solutions
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I’ve Got a Shiny New Website, Show Me the Money?

Being one of Peterborough’s fastest-growing digital agencies, Echo is constantly being asked to help install or optimise websites…

Zak Wattiez at Echo Web Solutions
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