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5 Reasons You Need a Mobile Responsive Website

Posted On: 9th February 2017
Read Time: 5 Minutes
responsive website blog

Website design and development have improved rapidly, but some businesses are still falling behind when it comes to their website and online presence.

At Echo Web Solutions we think a website design that’s not responsive hugely limits your websites potential. So like all the best web developers, all of our websites come fully responsive for all devices as standard. Yet still we hear of cases where agencies build websites for small businesses that aren’t suitable for different screen sizes, whether mobile, tablet or TV, and then charge extra once the client tests it on their phone.

If you’re thinking about redesigning your website, make sure responsive and mobile-ready designs are central to your plans.

Here are just a few reasons why you need a web developer that understands responsive design:

1. You’ll reach more customers

If your website isn’t mobile ready, you’re missing out on potential customers. With the rapid rise of smartphones and apps along with changing internet habits, there are now more mobile users than desktop users online. In fact, mobile use represents 65% of digital media [Marketing Land]. Internet use through news apps and social media is becoming a central part of people’s lifestyles. So you might be checking your phone while watching TV or using your commute to do research you couldn’t fit in at work. If your site isn’t accommodating mobile users, then they won’t just be mildly inconvenienced, you’ll likely lose them to another business whose site is fully responsive.

2. Users are more likely to act

Mobile users want instant engagement, so if they can’t find what they’re looking for quickly and easily, they’ll drop off. But, they are also the exact audience you want to harness, because they are more likely to act. 70% of mobile searches result in an online action within an hour [Hosting Facts]. Search is the most common starting point for mobile internet users so it’s vital to make the most of the opportunity to engage them [Smart Insights].

3. It could cost you money

If you’re advertising on Google or Facebook, an unresponsive site will cost you. Facebook users often check the app throughout the day on their phones, so when they click on an ad, they’ll expect it to take them through to a website they can view on their phones. If people are clicking on your link but not engaging with your website because of a poor landing page experience, your advertising will be both inefficient and expensive. It will also affect your Google Quality Score [Google]. This affects your ad rank and the cost of your advertising bids.

4. It affects your Google rankings

If you want a successful business you’ll need a good online presence, which isn’t complete without a well-SEO’d site. This means a site that’s optimised for search. If your site isn’t responsive, Google will penalise you, which will affect where you come up in its organic search results – especially when searching from a mobile device.

5. If your site isn’t already responsive, chances are it won’t look great on a desktop either

Responsive design is part and parcel of modern web design, so if your website isn’t responsive, it’s probably out-dated in its appearance too. And if it’s old, it won’t just look a bit shabby, it might have errors in its code and be incompatible with modern browsers. A website that doesn’t look modern gives the wrong impression about your business and can scare off potential customers.

If you’ve already got a responsive website, then another way to harness mobile users is, of course, to get a great app and publish in the apple, android and windows stores. Echo can help with that too, drop us a line to find out more, however, you wish to improve your mobile experience.

Want to know how we can help your website?  Give us a call on 01733286646 or visit our contact us page to book a free consultation with us on how to improve your website’s responsiveness!

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Leah Brown at Echo Web Solutions
Leah Brown
Digital Marketing Manager
A real keyword geek at heart, Leah has over 4 years experience in SEO, PPC and CRO now working as the team lead at Echo. She loves trying and testing new techniques and strategies and sharing them for others to enjoy too.

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