SEO

Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) or Search Engine Marketing (SEM) is a process that ensures that your website can be found online and is vital for any business to achieve online success. 

Having a digital marketing strategy in place allows online users to find your website when they are searching for your products or services. Although having a great website design will help improve your visitor’s online experience, an SEO strategy will help build your audience and allow your business to be found ahead of your competitors.

Every business is different, which is why our team of digital marketing specialists in Peterborough offer a fully bespoke digital marketing service tailored to your business’s goals. Our campaigns allow you to gain brand awareness, traffic and increased sales.

Peterborough SEO

 

Our Process

We always develop and maintain a close relationship with each and every one of our clients. We’ll get to know your organisation/business in detail so we can develop the very best digital marketing strategy.

Starting with an initial analysis of your website, we will identify key areas of improvements and introduce trusted methods to track your website’s performance. After our initial analysis, we will devise a digital marketing plan to improve your websites organic Google rankings. We only use a series of tried and tested white hat techniques, working with full transparency so you know exactly what work we are doing and how it will help your rankings.

Our SEO specialists will conduct keyword research to identify the search phrases best suited for your business, that will help you achieve a high number of relevant visitors. Once approved, we will begin to optimise your website for the keywords you want to be found for. From here, our Peterborough team will continue to make improvements to your website on a rolling monthly basis.

As part of our SEO package, we will write and distribute quality content across your social media accounts to ensure all profiles are consistently engaging. We’ll help build your following to increase both traffic to your website and your search engine rankings.

Our expert copywriters can also provide monthly or weekly blogs, helping increase the amount of quality content on your website. As an important ranking factor, we ensure that all of the onsite pieces we provide are high quality, unique and well optimised, giving your users a well-written engaging piece of content.

Reports

At Echo, we make sure all of our clients are updated with their digital marketing campaign and are happy with all of the work we complete. Each month we will conduct a monthly report containing the work that we have carried out that month, along with a progress report containing the statistics such as website traffic, social media followers, interactions and Google Rankings; all of which that will help show the impact of our work.

Did you know that the first position of Google receives 36.4% of search traffic, whilst position 10 receives just 2.2%

Peterborough SEO

Getting your website ranked on the first page on Google for your businesses products or services can transform your business. Choosing the right SEO Company for your business is perhaps one of the most important decisions that you will make for your business. We have a proven track record in providing fantastic results for all of our clients.

Case Study – Gymkit UK

Europe’s leading supplier of Gym Equipment
We have been working with Gymkit UK for over 5 years and are responsible for handling all of their online marketing. We have been able to provide some fantastic results and have achieved page 1 keyword rankings for many national keywords, including Gym Equipment, Fitness Equipment, Treadmills for Sale, Cross Trainers for Sale, Refurbished Gym Equipment, Second Hand Gym Equipment, Used Gym Equipment and many more.

Let us create a bespoke campaign for your business

We know the importance of implementing a unique strategy for each client. If you are interested to hear more about how our SEO services can help your business, please get in touch and we can discuss your individual requirements. We offer a free, no-obligation consultation where we can outline a potential bespoke digital marketing strategy. We’re confident in how our services can help your business which is why we do not ask for any long term contracts or commitments.

Want to know more about our SEO services?

We can provide SEO services to businesses of all sizes, sectors and locations from local businesses in Peterborough, Cambridgeshire and London to international organisations. Whether you’re a new business that needs help building a client or customer base, you’re a successful business looking to grow or have you suffered a Google penalty and in need of SEO recovery, our SEO specialists in Peterborough can help your business thrive.

Local SEO Recovery SEO

SEO Peterborough

The No. 1 Position in Google Gets 33% of Search Engine Traffic.

Steps to an Optimised Website

The first step in an SEO campaign is the analysis of your current website, competitors and the business sector that the campaign will be targeting. We will also spend time with your business so that we can become familiar with your industry. Once the initial consultation and analysis are completed we will define and agree on a list of keywords that we will be targeting.
Once we have identified the keywords we will target for your campaign, we will begin the optimisation of your website. This will include creating and altering your Meta Titles, Meta descriptions, headings, URL structure and page copy. Our content writers will ensure your website includes high quality, unique and optimised content which will help improve your search engine rankings and increase online visitors.
We’ll also employ a link building campaign to build high-quality, relevant links towards your website. As part of our digital marketing strategy, we will spend time ensuring we create, optimise and run your social media profiles, helping to build you following and engage your online audience.
As part of the on-going work, we will update your website regularly with unique content and continue to make improvements to your website that will benefit your page rank. Our improvements include creating additional landing pages, improving website speed and enhancing your website’s responsiveness. We’ll create a monthly report where we will review the progress we have made in your campaign and update you on the work we have carried out. We are always happy to have regular meetings to go through your digital marketing campaign.

Let’s Get Together

Have a project in mind? That’s great, we’d love to meet you to talk about it.